WellMark Health.
WellMark Health is an alternative wellness clinic based on the Gold Coast, Qld.
The design project first involved brand naming the business from where it had grown as Uplifting Kinesiology; a name that was limiting the business going forward given the extent of modalities beyond the originating name. We presented several new names and settled on WellMark Health as an overarching name for the business. We further worked on re-designing the branding, logo, and identity design.
We designed the new website to highlight the wellness practice modalities. We worked strategically to define the business segments and crafted copywriting throughout the site. We later added e-commerce functionality to include products, live events, and wellness consultation packages.
BRAND STRATEGY
BRAND NAMING
CREATIVE DIRECTION
BRAND DESIGN
LOGO DESIGN
E-COMMERCE WEBSITE DESIGN
COPYWRITING
CONTENT CREATION
Logo Design
We designed the logo as a full composite mark. The custom illustrated icon is based on a stylised W encased in a circle for stand-alone social presence. The icon design forms a crown with fluid movement and the connecting 3 links represent uplifting and harmonious presence. We paired this icon with a font that evokes both an approachable and established resonance.
