DUNCORB Builders.
For more than 3 decades, DUNCORB BUILDERS have specialised in building distinctive Luxury Homes, and Commercial Construction.
With a focus on custom home design and high-end finishes catering to the upscale property demands across the Gold Coast and greater Northern Rivers region.
White Tiger Creative was engaged to design the portfolio style website, outdoor large-format signage, print collateral, and corporate stationary.
CREATIVE DIRECTION
BRAND IDENTITY
VISUAL BRAND ASSETS
WEBSITE DESIGN
COPYWRITING
CONTENT CREATION
SIGNAGE DESIGN
CORPORATE STATIONARY DESIGN
Website Design
The Duncorb website was designed as a portfolio site featuring a multi-stacked landing page to showcase their 30 years of building expertise across the luxury end of the market; highlighting their services across both residential and commercial sectors.
As a recently rebranded business operating without an existing site, we recommended leading with a strong landing page and galleries to showcase their expertise and recent building projects.
Starting from a blank canvas, White Tiger Creative designed the site architecture and flow of content, crafting all the copywriting and content creation for the site. The use of fonts interplay a balance of bold / oversized elements to add structure and strength. The brand colours reflect a more elevated positioning, appealing to the high end clientelle.
When the business is happy with it’s primary logo font - but it’s in need of refinement & elevation.
BRAND RE-FINEMENT.
We reworked the brand logo maintaining the primary font (which has a softer edge) to offer a more sophisticated and minimal aesthetic together with a balance of bold / oversized elements to add structure and strength to the overall look and feel brand presence. The brand colours were toned down from the original strong mustard accent colour.
The new brand aesthetics reflect an elevated positioning, appealing to their high end clientelle. We chose to draw emphasis on high contrast through the use of black and white punctuated with a softer warm shade of yellow gold, with accents of rich cream and bronze.
