ATR Truck Rentals.
Refrigerated Truck Rentals business based in South Australia.
The Rentals business was developed as a product extension to the overarching ATR brand which specialises in Transport Refrigeration.
This project involved a complete new brand strategy to complement the overarching brand ATR, inclusive of logo design, visual assets, marketing materials, website, signage and vehicle design.
The visual creative strategy centered around a polar bear. The bear became a central visual asset that we rolled out across all brand touchpoints; together with the 1800CHILLED contact number which we also consulted on.
BRAND STRATEGY
CREATIVE DIRECTION
LOGO DESIGN
WEBSITE DESIGN
COPYWRITING
CONTENT CREATION
ILLUSTRATION
SIGNAGE DESIGN
CORPORATE IDENTITY
FLEET VEHICLE DESIGN
Website Design
The ATR Rentals website was designed to showcase their fleet of vehicles, together with an online booking form.
The hero polar bear is featured throughout the site as the primary visual asset; shaping the storytelling and driving the brand narrative.
