ATR.
ATR is a leading Australian Transport Refrigeration company based in South Australia.
White Tiger Creative worked with ATR as a fractional marketing and design partner for more than 10 years, across all aspects of strategic marketing, branding, signage, advertising, website and promotion.
VIRTUAL MARKETING & DESIGN PARTNER (10+YRS)
BRAND STRATEGY
BRAND ARCHITECTURE
CREATIVE DIRECTION
LOGO DESIGN
WEBSITE DESIGN
COPYWRITING
TAG LINE CREATION
CONTENT CREATION
CONTENT ANIMATION
SPONSORSHIP / EVENTS STRATEGIC DESIGN
VEHICLE SIGNAGE DESIGN
BUILDING SIGNAGE DESIGN
BILLBOARD DESIGN
INTERIOR OFFICE / SHOWROOM DESIGN
ADVERTISING STRATEGY / DESIGN
Website Design
We created a site that would raise the bar and define their market leader position. The website creative overlay was a first for this industry. We juxtaposed trucks with COOL visuals and wrapped the entire aesthetic drawing on the brand colours - whilst balancing the gritty with the use of palm trees for cool vibes.
We undertook significant analysis and strategy to craft both product and service segmentation as well as the user experience - to ensure the website delivered a memorable and functional interface for the target audience.
We further brought the brand storytelling to life, incorporating multiple 3D effects throughout the site.
Vehicle Branding
TRUCK SIGNAGE DESIGN
We created the branded wraps for the ATR fleet of Service Vehicles which were fitted out for offsite fleet repairs. We created the wraps to incorporate visual brand assets to communicate key services and offer a strong visual tieback to the overarching brand style guides.
Brochure Design
Marketing Materials designed to promote custom Truck fit-outs.
This tri-fold brochure printed on both sides, featured a narrow panel flip-out section, designed to highlight the core product performance features.
Corporate Brochure
A multi-page square format brochure designed to showcase the core business services in print format. Aligning imagery to the website, the brochure was designed for a cohesive brand experience; featuring an index page, essential service offers, and strong visuals.
We designed a service matrix page to showcase the product offer at a glance.
