Polar Plus.
An extension of the ATR Refrigerated Transport business in Adelaide.
This project involved creating a sub-mark for the ATR business for their Polar Plus division which offered custom-designed bodies for refrigerated trucks. We created the branding and rolled out a full suite of design assets including sub-logo design, brochures, marketing collateral, and website design.
BRAND STRATEGY
CREATIVE DIRECTION
LOGO DESIGN
WEBSITE DESIGN
FLEET SIGNAGE DESIGN
MARKETING COLLATERAL
COPYWRITING
TECHNICAL ILLUSTRATION
3D RENDERS
Website Design
The Polar Plus website featured the brands stylised polar bear as a graphic background on the landing page in a scroll-down effect. Wrapped in black yellow and white the site was designed to highlight the core product features and benefits. We also created custom graphics, 3D renders, and technical illustrations designed to highlight the product benefits.
