Chivana.
The CHIVANA project involved both strategy and design. From creating the name to strategically designing the brand architecture, branding, look and feel with stylistic overlay. While the brand was born in Byron Bay, it moved 6 months later to Paris. We evolved the style with a new blog and custom-designed Parisian style illustrated design elements to harmonise both cultures. I loved working on this project which allowed me to tap into my fashion design background. The finished brand look and feel is a fusion of cultures, and understated chic designed to evoke Chivana's international style.
BRAND STRATEGY
BRAND NAMING
CREATIVE DIRECTION
LOGO DESIGN
WEBSITE DESIGN
ILLUSTRATION
CONTENT CREATION
CORPORATE STATIONERY
COPYWRITING
Website Design
The Chivana website was designed to showcase the Interior Styling services and also feature a blog with stories from international travels throughout France. We further brought the brand to life with an interplay of tropical visuals and Parisian design elements which we illustrated in-house for the website.
“Pages from Paris” blog
We crafted the name for the blog section of the website “Pages from Paris” and designed a series of illustrations in Parisian style.
Stationary
The business cards we designed with a lush tropical foliage paired with a distressed gold effect for understated chic.
